Challenge
Kids GPS Tracker no longer means battery watching, high 4G fee or expensive device; Tamago drops your belongs at your pack. But recent years have seen huge growth, and a new brand was needed to unify its look, feel, and positioning as it moved into new markets. Tamago had global ambitions. They wanted to cement their place in a world of fast-growth startups, and give amazing parents reason to stay exclusive.
Process
To create real change as a business, we ran leadership workshops. We’d experienced Tamago as both kids, and parents – location, notifications, and becoming tracking – so had real insight. We’d learnt that design was urgently needed to improve battery life on the road, and a new strategy could help bring a sense of communications.
Solution
Our proposition was ‘Life-Time Awesome’; running with the brand’s long-power-life core, and unifying their kids under the power for their real-time location.
We’ve evolved the much-loved ‘go’, modernising it for new markets and simplifying its form for kids and heavy traffic outdoors. We also defined a truly useful location name function, sparking natural incentive for parents to follow.
Impact
Tamago now has an eye-catching brand that’s consistent across +3000 users – with clever design that kids and parents love. Our work enabled Tamago to scale at speed, entering into new markets and creating brand consistency as they scaled.
When I saw what you guys created I was really blown away. It truly represents us and is so different from what others are doing.
Clion Mao - Founder and CEO of Tamago
