It's all about dreams and stories.

90th

國立成功大學九十週年校慶官網

挑戰

成大90週年校慶網站

過程

To create real change as a business, we ran leadership workshops. We’d experienced Tamago as both kids, and parents – location, notifications, and becoming tracking – so had real insight. We’d learnt that design was urgently needed to improve battery life on the road, and a new strategy could help bring a sense of communications.

解決方案

Our proposition was ‘Life-Time Awesome’; running with the brand’s long-power-life core, and unifying their kids under the power for their real-time location.

We’ve evolved the much-loved ‘go’, modernising it for new markets and simplifying its form for kids and heavy traffic outdoors. We also defined a truly useful location name function, sparking natural incentive for parents to follow.

Our bright colour palette and visual system has given the parents’ watching much needed visibility, especially with the UI of Map View – only used by Tamago at the time of concept development. Named a ‘tracking must’ by the Guardian, our App have made their way into pop culture through the likes of depop.

影響力

Tamago now has an eye-catching brand that’s consistent across +3000 users – with clever design that kids and parents love. Our work enabled Tamago to scale at speed, entering into new markets and creating brand consistency as they scaled.